This monthly reflects in great detail the results of our company. It shows our predefined KPI's, our sales results, cost analysis and insight of our profitablity. This monthly is intended for internal use only and should help us to improve our operation. Detailed information regarding the most important areas will assist us in fine tuning our organisation and moticat eour sales force.

 

1. Main KPI's

Conclusions: Main KPI's are the Operating Expenses and Expense to Revenue Ratio. We see that Operating Expenses look good for this fourth quarter. Expenses to Revenue Ration has stayed the same more or less. No dramatic need for change there.

 

2. Production Costs

 

Table 1 shows the production costs in more detail. Note the excesive rise in cost for bikes. Further analysis needs to be undertaken to locate the problem of this.It could relate to the problem we experienced last quarter with our facility in Denver. Strike and malfunctioning equipment lead to an increase as well.

The rise in costs in the last quarter could relate to the problem we experienced last quarter with our facility in Denver. Strike and malfunctioning equipment lead to an increase of costs as well.

 

Other explanations cuold be as valid as the above mantioned, but since there seems to be a relation, we advise to act on this assumption. If necessary we can adjust the conclusion next period.

 

An 10% rise in cost is worth monitoring though.

 

 

 

3. Sales per Geography

 

Let's take a look at the sales figures for our different product categories. For comparisons sake we always include al quarters in the year, in order to be able to detect any positive or negative trends.

The same figures respresented graphically. It demonstrates beautifully the comeback of Value Added Resellers as opposed to the previous quarter.

Specialty Bike Shops shown a small decline in the last quarter as opposed to the Value Added Resellers. Probably caused by our campaign to activate the value added resellers. The new targets tehy are confronted with clearly motivates our indirect channels.

 

Warehouse goes down dramatically. Until now, no good explanation has come forward. The marketing department should examine this issue further. Next quarter the conculsion should be presented.

 

 

4. Employee performance

 

Now let's take a look at the individula employee track record, regarding the reseller profits. Main exceptions are highlighted, both positive and negative. Linda Mitchell apparently performs outstanding the last quarter. We recommend her to be declared employee of the month.

5. Conclusion

 

We are doning well. Sales is going up. The main KPI's look good (one good, one neutral). Cost on the other hand still is matter of concern. It should be be monitored in detail. Any deviation of plans should be reported immediately and without hesitation.

 

Next month the results should have improved if all recommendations are followed up as intended.